The Southwest Airlines Showcase at Cedar Crest

The Southwest Airlines Showcase at Cedar Crest is a nationally televised amateur golf tournament hosted by the I AM a Golfer Foundation. It features a field of 42 top amateur golfers—21 men and 21 women—representing over 33 colleges and universities from 20 states, along with a few nationally ranked high school players. The event is held at historic Cedar Crest Golf Course in Dallas, Texas, and consists of 54 holes of stroke play played over three days. The tournament emphasizes diversity and opportunity, spotlighting collegiate-age players from diverse and historically underrepresented groups. It is accompanied by enrichment activities, seminars, a gala dinner, and a fundraising am-am event. Admission is free and the event is broadcast live on the Golf Channel.